05 22 2011 12:01 AM
I saw some sneakers tangled in a power line. They might have gotten snagged there when a Chosen One ascended.
Or maybe they're a sign of drug dealing or gang activity.
Or junior high school kids.
So, yeah. Apparently Rapture 2011 was a damp squib.
Or, we're all doomed. All of us. Even my mother. Which seems unlikely.
So. Apparently we all have a chance/time to repent before the next Rapture.
Or, after an examination of the direction our lives have taken, vow to live more purposeful and set a few altruistic goals. And then, like a New Year's resolution, a couple weeks later resume pre-Rapture-warning life.
It's not that the hype wasn't good. This Rapture prediction had great marketing. It had conviction. But it lacked a good catchphrase.
Something like:
Rapture 2011: Forever
Rapture 2011: Revenge of the Scythe
Rapture 2011: The Father Strikes Back
Rapture 2011: Sin Harder
Rapture 2011: Repent Another Day
How to choose? Think about marketing longevity, how to extend the product life-cycle. How to sell the Rapture after the Rapture to those left behind? Repurpose the t-shirts and bumper sticker by adding "I survived" over the title and catchphrase. Ahhhh, now it's easy to choose the best catchphrase.
Rapture 2011: Forever
Rapture 2011: Revenge of the Scythe
Rapture 2011: The Father Strikes Back
Rapture 2011: Sin Harder
Rapture 2011: Repent Another Day
I'm going with:
